Privacy Policy

We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on who we are, how and why we collect, store, use, and share your personal information. It also explains your rights in relation to your personal information and how to contact us or supervisory authorities in the event you have a complaint.

  1. Key Terms. It would be helpful to start by explaining some key terms used in this policy:

We, us, our

L&M Solutions LLC

Personal information

Any information relating to an identified or identifiable individual

  1. Personal Information We Collect About You. We may collect and use the following personal information that identifies, relates to, describes, is reasonable capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household: your name, physical address, email address, online identification within our website, credit card information, geolocated data, and Firearm Information. This personal information may be necessary to provide our services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing service to you.
  2. How Your Personal Information is Collected. We collect most of this personal information directly from you—in person, by telephone, text, email, and our website. However, we may also collect information:
  1. How and Why We Use Your Personal Information. Under data protection law, we can only use your personal information if we have a proper reason for doing so, for example,:

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own legal rights and interests.

The table below explains what we use (process) your personal information for and our reasons for doing so:

What we use your personal information for

Our reasons

To provide services to you

For the performance of our contract with you or to take steps at your request before entering into a contract

Marketing our services and those of selected third parties to:

  • existing and former customers;
  • third parties who have previously expressed an interest in our services;
  • third parties with whom we have had no previous dealings.

For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers

  1. Promotional Communications. We may use your personal information to send you updates (by email, text message, telephone or post) about our services, including exclusive offers, promotions or new services.

We have a legitimate interest in processing your personal information for promotional purposes (see above “How and why we use your personal information”). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.

You have the right to opt out of receiving promotional communications at any time by:

We may ask you to confirm or update your marketing preferences if you instruct us to provide further services in the future, or if there are changes in the law, regulation, or the structure of our business.

  1. Who We Share Your Personal Information With. We routinely share personal information with:

We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.

We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. We may attempt to anonymize information, but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.

  1. Personal Information We Sold or Disclosed for a Business Purpose. In the preceding 12 months, we have sold or disclosed to one or more third parties the following categories of personal information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household:
  1. Where Your Personal Information is Held. Information may be held at our offices and on the virtual servers that power our website and databases, third party agencies, service providers, representatives, and agents as described above (see above: “Who We Share Your Personal Information with”).
  2. How Long Your Personal Information Will Be Kept. We will keep your personal information while you have an account with us or while we are providing services to you. Thereafter, we will keep your personal information for as long as is necessary:

We will not retain your personal information for longer than necessary for the purposes set out in this policy. When it is no longer necessary to retain your personal information, we will delete or anonymize it.

  1. Keeping Your Personal Information Secure. We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorized way. We limit access to your personal information to those who have a genuine business need to access it. Those processing your information will do so only in an authorized manner and are subject to a duty of confidentiality. We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
  2. How to Exercise Your Rights. If you would like to exercise any of your rights as described in this Privacy Policy, please:

If you choose to contact directly by email you will need to provide us with:

We are not obligated to make a data access or data portability disclosure if we cannot verify that the person making the request is the person about whom we collected information, or is someone authorized to act on such person’s behalf.

Any personal information we collect from you to verify your identity in connection with you request will be used solely for the purposes of verification.

  1. Changes to This Privacy Notice. This privacy notice was published on 10/04/2021 and last updated on 10/04/2021. We may change this privacy notice from time to time–when we do, we will inform you by dating the updated policy on our website.
  2. Do You Need Extra Help? If you would like this notice in another format (for example: audio, large print, braille) please contact us at support@gunwarranty.com.